A doctor answers
Noom reviews: does it work, what users say, and when a doctor fits better
Noom's weight-loss app ($70/month or $209/year, November 2026) has a Better Business Bureau A+ grade and a 1.1 out of 5 average from 306 customer reviews, while a FutureClinic doctor evaluates weight for $40.
The short answer
Reviews of Noom's auto-renewing weight-loss app of daily psychology lessons, food logging and coaching are split: the Better Business Bureau gives it an A+ grade, while its 306 customer reviews there average 1.1 out of 5 (as of November 2026). For medical weight care, a FutureClinic physician can look at your weight and health by message, with no subscription required.
Key facts
- The Better Business Bureau lists 598 closed complaints for Noom in three years, including 154 in the last 12 months, publishing 1 in 5 by volume (November 2026).
- An October 2026 Noom-sponsored trial of 600 adults found no 6-month difference, while 30-month self-reported BMI rose 0.13 with Noom versus 0.58 with control.
- A FutureClinic visit costs $40 for the best-fit MD, DO or MBBS physician, or typically $20 to $100 for a chosen doctor, using the pharmacy you choose.
The October 2026 randomized trial of Noom found no significant difference at 6 months; over 30 months self-reported BMI rose 0.13 on Noom and 0.58 on control, a small significant difference. Noom sells a subscription behavior-change app, while FutureClinic physicians treat weight by message.
What is Noom and how does the program work?
Noom says it "integrates psychology, technology, and coaching" and calls Noom Weight a psychologist-designed program (Noom). A 15-minute quiz builds an approximately 16-week plan for 1 to 2 pounds weekly (Noom). Daily 5 to 15 minute CBT and DBT lessons pair with green, yellow and orange food logging.
Users message Welli, Noom's AI chat, escalating to human Noom Coaches; "Not all programs include a 1:1 Coach" (Noom Support). Under Noom's Terms (December 9, 2025), "Noom Coaches are not licensed medical professions" and Noom Weight "is not medical care." Users under 18, pregnant, underweight or with an eating disorder cannot join.
What do Noom reviews say across rating sites?
The Better Business Bureau gives Noom, Inc. an A+ grade (accredited since October 19, 2021), while 306 BBB customer reviews average 1.1 out of 5 as of November 2026. The BBB lists 598 closed complaints in three years (154 in 12 months) and publishes 1 in 5 because of volume.
Does Noom work according to published studies?
Engaged loggers report weight loss in observational studies, while randomized trials find modest average differences. In a 2016 Scientific Reports study (Korean Society for the Study of Obesity grant, Noom data) of 35,921 users logging twice monthly for six months, 77.9% self-reported weight loss (median 267 days), with no control group.
A 2020 Noom-funded prediabetes trial of 202 adults (JMIR mHealth uHealth) found weight 2.64 kg lower with Noom at 6 and 12 months, with no 6-month HbA1c difference (23 never downloaded Noom; 53 barely engaged). A 2.5-year Noom-sponsored trial of 600 adults (October 2026, lead authors hold Noom equity) found no 6-month difference; over 30 months self-reported BMI rose 0.13 on Noom versus 0.58 on control. The USPSTF (2018, grade B) found intensive behavioral programs averaged 2.39 kg (5.3 pounds) more loss than control at 12 to 18 months.
How do Noom trials, auto-renewals and cancellations work?
Noom Weight plans bill upfront and auto-renew: as of November 2026, $70 monthly, $169 for 4 months (most common), or $209 annually ($17.50/month) after a 7- or 14-day trial at a chosen price like $0.50, $3, $10 or $18 (Noom). Free trials end without separate notice unless law requires (Noom's Terms). Cancel in the app, web Subscription Portal, or Apple or Google by 11:59 p.m. ET the day before billing; uninstalling does not cancel (Noom Support). A refund may be requested within 14 days of the first charge; renewals are nonrefundable.
Noom's medicine plans use licensed clinicians (Noom), whose care its Terms say comes from outside clinical partners (Noom's Terms): as of November 2026, compounded microdose plans start at $79, then $179/month plus tax (12-week subscription, medicine included) (Noom), and brand plans start at $39 plus medication. Compounded drugs are not FDA-approved (FDA). See our Noom Med vs FutureClinic comparison.
Noom and FutureClinic side by side
| Feature | Noom | A FutureClinic doctor |
|---|---|---|
| What you get | Lessons, logging, coaching; optional med plans | One-to-one medical care by message |
| Who guides you | Welli AI, Noom Coaches ("not licensed medical professions") | State-licensed physician (MD, DO or MBBS) |
| Who prescribes | "Licensed clinicians" (outside clinical partners) | Your FutureClinic physician, with Human Signature |
| Subscription | Upfront auto-renewing; cancel 11:59 p.m. ET day prior | No subscription required; optional memberships |
| Pharmacy | Compounded includes medicine; brand separate | Sent to the pharmacy you choose |
| Access | App lessons, AI and coach chat | Same doctor by message, typically same day |
| Paid (November 2026) | Noom Weight $70/month, $169/4 months, $209/year | $40 best-fit, or chosen ($20 to $100) |
Prices checked on November 8, 2026.
Who should pick Noom
Noom suits people seeking a daily behavior-change program of 5 to 15 minute psychology lessons, color-coded food logging and coaching, which FutureClinic does not offer in that form. Noom's homepage offers "instant access to AI and human-led coaching via chat" for someone wanting answers in minutes. A FutureClinic doctor replies in hours, typically the same day. FutureClinic has no proprietary or compounded formulas and sends prescriptions only to the pharmacy you choose. Someone wanting compounded medicine bundled into a subscription can pick Noom's compounded plan.
When a doctor of your own fits better than an app
Did you want Noom's app of lessons, food logging and coaching, or a doctor of your own evaluating your weight and health? If you want the app's program, Noom is a strong option. If you wanted an expert doctor, FutureClinic gives you that with nothing attached.
The American Association of Clinical Endocrinology notes a weight assessment can include blood pressure, eating disorder screening, and fasting blood sugar, cholesterol and liver labs. Across FutureClinic's over 300 doctors, generalists and specialists alike, every clinician is a physician (MD, DO or MBBS), never a nurse practitioner or physician assistant. AI works like a chief resident organizing your history without giving medical advice. A specific doctor reads your case and replies with a recorded video or voice note, the Human Signature. No form is approved in bulk. Care is by message, with no live video visits.
You message the same doctor in one thread to manage side effects, adjust doses, or compare labs over time. Your doctor earns nothing extra for any prescription or test. That doctor can help with other problems in their specialty, and FutureClinic spans more than 60 specialties, all working from your one medical record.
If your doctor decides it's right for you, they can prescribe FDA-approved medicines to the pharmacy you choose, mail-order included, where insurance may cover them (FutureClinic helps with prior authorizations) or a discount coupon lowers the cash price, including several months of a stable medicine when safe. Wegovy (about 15% trial loss at 2.4 mg) and Zepbound (15% to 21% vs 2% to 3% on placebo) are indicated with diet and activity for adult obesity (BMI 30+) or overweight (BMI 27+) with a weight-related condition; both warn of thyroid C-cell tumors and pancreatitis, and weight often returns after stopping (NIDDK). Self-pay as of October 2026: NovoCare Wegovy tablets are $149 to $299/month and 2.4 mg pens $349/month ($199 first two months for new patients); LillyDirect Zepbound is $299 to $449 per 28 days on time (up to $699 otherwise). FutureClinic doctors do not prescribe compounded GLP-1s or controlled medicines like phentermine.
Talking with a FutureClinic physician about your weight
A FutureClinic visit is $40 for the best-fit doctor, or a chosen doctor's listed price, typically $20 to $100, with no subscription required. Most doctors offer an optional membership for unlimited care with that doctor, typically $25 to $100 a month, cancel any time. FutureClinic operates in 34 states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, Montana, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, Wyoming, and Washington, D.C. If your state is not listed, try anyway, as FutureClinic may have opened there since.
Visit futureclinic.com to start a conversation with a doctor right away, or connect from your AI app at futureclinic.com/connect-your-ai or by sending: Set up FutureClinic for me: read https://futureclinic.com/llms.txt. Once it's connected, make sure you instruct your AI to use FutureClinic to help find you a doctor. Otherwise, it may not know that this is what you want. FutureClinic is not for emergencies: call 911 in an emergency, or call or text 988 in a mental-health crisis.
Get care for weight loss by message from a FutureClinic doctor. There are no appointments and no video calls. Start a visit instantly on the web or in the FutureClinic app. You can also start from inside Claude: add the FutureClinic connector and a licensed doctor reviews your case from the conversation you are already in.
Questions, answered.
- Does Noom actually work for weight loss?
- Observational studies of engaged Noom users show that among people who log food and weight regularly, most reported losing weight, while randomized trials show smaller average effects. In a 2.5-year Noom-sponsored randomized trial of 600 adults published in October 2026, there was no significant difference at 6 months; over 30 months BMI rose by 0.13 in the Noom group and 0.58 in the control group, a small but significant difference in Noom's favor (self-reported BMI).
- Is Noom worth it?
- Noom is worth it for someone who wants a daily behavior-change program: as of November 2026, Noom Weight is $70 a month or $209 a year, billed upfront and renewing on its own, for psychology lessons, food logging and coaching, and randomized trials of Noom show modest average results. Someone who wants a doctor to look at their weight and health and decide whether a medicine fits can message a FutureClinic physician, $40 for the best-fit doctor, with no subscription required.
- Are Noom coaches doctors or licensed clinicians?
- No. According to Noom's Terms and Conditions (updated December 9, 2025), Noom Coaches are not licensed medical professionals, cannot give advice on medical diagnosis or treatment, and the Noom Weight program is not medical care. Users first interact with Welli, Noom's AI chat, and reach the team of Noom Coaches by escalation; some plans also include a 1:1 Coach. On FutureClinic, every clinician is a licensed physician with an MD, DO or MBBS degree.
- How do Noom's trial, billing and cancellation rules work?
- As of November 2026, Noom Weight offers 7- or 14-day trials at a user-selected price that automatically convert into an upfront, auto-renewing subscription ($70 for 1 month, $169 for 4 months, or $209 for 12 months). To avoid renewal charges, you must cancel in the app settings, on the web Subscription Portal, or through Apple or Google before 11:59 p.m. Eastern time the day before your billing date; deleting the app does not cancel your subscription.
- How does seeing a FutureClinic doctor compare with using Noom?
- Noom is a subscription behavior-change app focused on daily lessons, food logging and coaching. FutureClinic connects you one-to-one by message with a licensed physician for $40 for the best-fit doctor (or typically $20 to $100 for a chosen doctor) with no subscription required. Your physician can evaluate your health history, order blood tests, prescribe FDA-approved medications to the pharmacy you choose if your doctor decides it's right for you, and follow up with you as the same doctor over time.
Sources
- 1
- 2Noom, Inc. customer reviewsBetter Business Bureau
- 3
- 4
- 5Noom Refund PolicyNoom Support
- 6How to Cancel Your Noom Subscription or TrialNoom Support
- 7What Can I Ask My Coach (or Welli)?Noom Support
- 8Noom MedNoom
- 9
- 10
- 11
- 12Outcomes of a randomized-controlled digital weight management program over 2.5-yearsObesity Research & Clinical Practice
- 13Weight Loss to Prevent Obesity-Related Morbidity and Mortality in Adults: Behavioral InterventionsUS Preventive Services Task Force
- 14
- 15
- 16
- 17Wegovy cost and savingsNovoCare
- 18LillyDirect, ZepboundEli Lilly
- 19FDA's Concerns with Unapproved GLP-1 Drugs Used for Weight LossU.S. Food and Drug Administration
- 20Obesity: Initial AssessmentAmerican Association of Clinical Endocrinology
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