Hims and Keeps both treat hair loss through recurring medication plans: as of October 2026, Hims requires a subscription for prescriptions (with oral finasteride starting at $22 a month) and Keeps sells auto-refill plans starting at $10 a month billed quarterly, making either a strong option for a compounded formula or medication bundled into an auto-refill plan. FutureClinic offers care by message from an expert physician with no subscription required, for $40 for the best-fit doctor or a chosen doctor's listed price, typically $20 to $100.

No form gets approved in bulk: a specific doctor reviews your full history and scalp photos, makes each clinical call, and sends back a written explanation along with a Human Signature, which is a short video or audio note recorded live for you. As months pass, you can return to the same chat with the same doctor to build trust, track your hair's progress across photos, fine-tune a dosage, change a solution that bothers your skin, or decide together when to increase or taper therapy. Because this works like a real clinic visit, that doctor can also address other concerns within their specialty, from acne to eczema, and any other FutureClinic physicians you consult work from your one medical record.

Hims vs Keeps vs FutureClinic side by side

Do you want a preset menu or a doctor one to one?

Keeps treats male pattern hair loss and ED for people assigned male at birth, using KMG Medical Group nurse practitioners, physician assistants, and physicians. Hims covers hair care, skin care, sexual health, mental health, weight loss, and testosterone. In Hims' own published provider lists (updated July 23, 2026, read as of October 2026), by our count, about half of the clinicians are nurse practitioners and about half are physicians, with three MDs listing dermatology.

On FutureClinic, you are always cared for by a physician holding an MD, DO or MBBS degree, never a nurse practitioner or physician assistant, as we believe your health deserves expert-level care. Every doctor is state-licensed, background-checked, and verified by FutureClinic. We have over 300 doctors. Generalists and specialists span more than 60 specialties. Their only incentive is your well-being: because the clinic does not sell drugs or products and your physician earns nothing extra for any prescription or test, there is never a reason to push a medication or lab order. Keeping your treatment never requires an ongoing monthly plan, and if your doctor decides it's right for you, they are free to send any appropriate brand-name or generic drug to the pharmacy you choose, unsteered by a house formulary.

In September 2026, Hims added an in-app AI clinical engine for weight loss members that gives non-clinical direction or escalates to a provider. We believe AI should serve as a tool for physicians, while the human doctor remains in charge of your care. Medical questions carry nuance that calls for one-to-one clinical judgment, and it takes a trained expert to spot when an algorithm slips up or drifts toward a flawed conclusion. That is why our AI operates in the background like a chief resident, never giving medical advice on its own; instead, an assistant trained by your physician collects your background and photos for your approval before the doctor steps in. Having an individual physician evaluate your file means real care takes hours rather than seconds, with responses typically arriving in a few hours and almost always the same day or the next.

What does a year of hair loss treatment cost?

Low monthly prices assume you stay subscribed to keep getting the medicine. Hims requires a subscription for prescriptions. As of October 2026, Hims lists oral finasteride from $22 a month ($264 a year), finasteride and minoxidil spray from $35 a month, and the Hair Loss Duo at $39 a month quarterly or $32 a month on a 12-month plan ($384 a year, three-month minimum), plus a $5 shipping fee in its help center. Keeps plans start at $10 a month as of October 2026, billed quarterly, plus $5 shipping per shipment and a $5 yearly consult (first year included), starting at $140 in year one and $145 after. Neither accepts insurance for hair loss.

On FutureClinic, no subscription is needed: pay $40 for the best-fit doctor, or pick a chosen doctor at their listed price, typically $20 to $100. One visit can cover several months of a stable medicine when the doctor judges it safe, such as a six-month prescription, at the pharmacy you choose, where insurance may cover it (FutureClinic helps get prior authorizations) or a discount coupon may lower the cash price. On GoodRx (as of October 2026, zip 11201), 30 tablets of 1 mg finasteride cost $10.20 at Sam's Club, $16.99 at Costco, $29.45 at CVS with a standard coupon, and $14.93 on GoodRx's dosage table. Two $40 visits plus 12 months at Sam's Club is $202.40 a year as of October 2026. If you want ongoing access, most physicians on the platform also have an optional monthly membership, priced typically at $25 to $100 a month, which gives you unlimited care with that doctor and lets you cancel any time.